Spellerberg Associates

Andy Warhol Museum

Case Study

Located in Pittsburgh, Pennsylvania, the Andy Warhol Museum holds the most extensive collection of Warhol’s artworks and archival materials. Our ongoing engagement as their outside web team began in 2016 with a website redesign and redevelopment and has grown to include maintenance, adding additional functionality and content, and deploying microsites.

We tailored our approach to the Warhol’s unique requirements and target audience. Because our research determined that most visitors to the Warhol website are socially motivated, we based the concept around presenting a preview of what visitors can expect during their Museum visit. Given agreements with the Andy Warhol Foundation, it isn’t an option to center layouts on high-quality reproductions of Warhol’s painting. Instead, we highlight images of visitors, paired with bold typography and color. Web accessibility is essential to the Warhol, and the site is entirely WCAG 2.0 compliant. We continue to support access through ongoing QA testing and remediation.

Our engagement works for the Museum because it allows them to meet their varied digital needs without staffing-up internally. We bring a depth of industry-specific knowledge and the flexibility to support whatever they put in front of us.

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