Spellerberg Associates

Santa Cruz MAH

Case Study • 2011–2018

Located near the Silicon Valley region of California, the Santa Cruz Museum of Art & History serves the residents of its county through unique events and exhibitions created in collaboration with community partners. Our engagement progressed over the course of eight years, beginning with a website redesign and redevelopment. In addition to handling webmaster duties, ongoing maintenance and functionality development, we created digital systems reflecting the institution’s core values of community engagement. These included the evaluation and integration of CRM platforms, and development of microsites to support on-site and online member engagement.

Our work with the MAH coincided with Nina Simon’s tenure as Executive Director, a period in which the museum transformed from an institution struggling with financial crisis and facing layoffs, to a healthy, vibrant and essential cultural hub. In a blog post, Simon praised our work saying, “Marty is everything I could have wanted from a designer — he over delivered on my vague directives and pushed me to think more rigorously about what we were trying to do.”

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