Classifying Emails with AI for Fun (and Non-Profit)
I will be presenting at the MCN 2025 conference this year, alongside designer and technologist Knut Graf. Our talk will focus on a prototype AI system we developed that classifies incoming emails based on multiple criteria, including subject matter, visitor type, and urgency. This system helps route messages to the appropriate team members with the relevant expertise, ensuring fair and timely responses. Read more
Supporting Expansive Narratives: Redesigning the Terra Foundation for American Art Website
The Terra Foundation for American Art supports exhibitions, projects, academic research, and publications related to American art worldwide. In 2024, we launched a comprehensive refresh of the Foundation’s visual identity. Our primary focus was to create a sophisticated digital experience using a custom WordPress theme, built from the ground up with precise HTML and CSS. Read more
A Risograph-Printed Guide to the Spellerberg Projects Artist Community
The Spellerberg Projects artist guide was produced in 2025 as part of Dimitry Tetin’s Publication course at Texas State University, with Risograph printing assistance by Tyler Rico.
As Executive Director of Spellerberg Projects, an artist-run center in Lockhart, Texas, I work daily with the artists who have studios in our building. Read more
Making Model Weights from Ulises Carrión’s The New Art of Making Books
I was inspired to use Ulises Carrión's 1975 manifesto, "The New Art of Making Books" as the basis for neural network model weights. The resulting weights symbolize how we may grapple with and express Carrión's ideas using new language. Read more
From FILE Megazine to Art Metropole: The Radical Vision of General Idea
General Idea, P is for Poodle, 1982-1989
General Idea was a collective of Canadian artists Felix Partz, Jorge Zontal, and AA Bronson, who were active from 1967 to 1994. From 1968 through 1993, they divided their time between Toronto and New York. Read more
Building the Rubin Museum’s Global Vision Through Digital Strategy
The Rubin is a global museum dedicated to sharing Himalayan art with the world. It brings together diverse perspectives—from Buddhist practitioners to neuroscientists and contemporary artists—to offer insights into the art and its meaning in life today. Through three phases and as many years, Spellerberg Associates supported the Rubin as it closed its NYC building and transitioned to a global presence. Read more
Bringing History to Life: Two Digital Projects for the California Migration Museum
The California Migration Museum preserves and shares the diverse stories of California’s immigrant communities. It serves as a platform for education, dialogue, and celebration and emphasizes the rich cultural diversity that shapes the state. In 2023/24, Spellerberg Associates collaborated with the Museum to design and develop two digital projects that advance this mission. Read more
Delivering on a Deadline: The Lillian and Albert Small Capital Jewish Museum Website
The Lillian and Albert Small Capital Jewish Museum, a new institution in Washington, D.C. needed a redesigned website to support its launch. The Museum sought to create a visually appealing, user-friendly website to support its mission through visitation and fundraising. The website needed to generate excitement within its community and buzz around the Museum’s launch in a city with no shortage of attractions. And it had to be delivered on a compressed timeline. Read more
Data-Driven Insights for Museum Virtual Event Programming
During COVID, as museums took their institutions online, event programming became a viable space to adapt to new monetization paths and presented potential new business practices. After we published our research into how the pandemic affected and shaped museum website visitation, colleagues in the museum technology field (shoutout MCN!) Read more
Spellerberg Associates began as an expression of my individual practice, but the volume and high quality of work we produced for museums and cultural institutions in 2021/22 wouldn’t have been possible without the ingenuity and diligence of the entire team. Content strategist and project manager Margaret Sternbergh, senior developer Zack Rothauser, developer Alex Wen, researcher Grace Poole, designers Mollie Edgar and Tobey Albright at Hour Studio, Amazon AWS specialist Micah Walter, SalesForce consultant Karen Bush, and facilitator Allegra Burnette – thank you!
The Museum of Contemporary Photography at Columbia College Chicago presents thought-provoking photography through groundbreaking exhibitions and programming, drawing from a collection of over 16,000 works. In 2021/22, we provided a range of digital consulting services to support its current needs and plans for expansion. We evaluated new collection management systems and collaborated with the Center for Digital Experiences at Pratt Institute on a website visitation analysis. We led the Museum through a complete website redesign, and developed the new site on WordPress. We partnered with Hour Studio for the design.
The Contemporary at Blue Star is the first and longest-running nonprofit space for contemporary art in San Antonio, Texas. In 2022, The Contemporary went through a years-long rebranding and worked with Spellerberg Associates to rethink its web presence. The final product was a newly designed and structured website that complemented the organization’s new name, brand, and visual identity. We partnered with Hour Studio for the design.
