Spellerberg Associates

Research, design and development for artists, museums and cultural institutions

Santa Cruz Museum of Art & History

Located near the Silicon Valley region of California, the Santa Cruz Museum of Art & History serves the residents of its county through unique events and exhibitions created in collaboration with community partners. Our engagement progressed over eight years, beginning in 2011 with a website redesign and redevelopment. Our work with the MAH coincided with Nina Simon’s tenure as Executive Director, a period in which the Museum transformed from an institution struggling with a financial crisis and facing layoffs, to a healthy, vibrant and essential cultural hub. In a blog post, Simon praised our work, saying, “Marty is everything I could have wanted from a designer — he over delivered on my vague directives and pushed me to think more rigorously about what we were trying to do.”

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Photo © Santa Cruz MAH