March International
MARCH is a journal of art & strategy founded by Sarrita Hunn and James McAnally. In 2021/22 we helped launch the publication by developing its website. Haynes Riley of Good Weather did the design.
Exhibition Microsites for the Chinese American Museum Los Angeles
The Chinese American Museum Los Angeles is dedicated to the history and experience of Chinese Americans in California. Continuing our years-long relationship, in 2021/22, we provided ongoing web development and support. In particular, we designed and developed microsites for the Year of the Ox and Collective Resilience exhibitions. Read more
Website and Streaming Platform for Media City Film Festival
Straddling the border between Windsor, Ontario, and Detroit, Michigan, the Media City Film Festival presents international film and digital art. In 2022 we helped launch a global, virtual iteration of the festival by designing its website and developing a WordPress integration for the CineSend secure video streaming service. Read more
Terra Foundation for American Art (2021/22)
Based in Chicago, Illinois, the Terra Foundation for American Art supports American art exhibitions, projects, academic research, and publications worldwide. In 2022, we designed and developed the pages announcing the new mission/vision/values and the forthcoming Foundation Report. We provided support that increased the stability and security of the Foundation’s WordPress-based website. Read more
Andy Warhol Museum (2021/22)
The Andy Warhol Museum is North America’s largest single-artist museum in Pittsburgh, Pennsylvania. Continuing our years-long relationship, in 2021/22, we provided ongoing web development and support. We updated the navigation and upgraded the search of the Museum’s WordPress-based website. Additionally, we collaborated with the Center for Digital Experiences at Pratt Institute on a website visitation analysis. Read more
Museum Computer Network (2021/22)
The Museum Computer Network (MCN) is a US-based non-profit organization for professionals with an interest in the use of computer technology for museums. In 2022 we performed qualitative consumer sentiment analysis research for the association of museum technology professionals, Museum Computer Network (MCN). Read more
CMS Integration and Digital Publishing for Akron Art Museum
The Akron Art Museum is an art museum in Akron, Ohio. In 2021/22, we provided ongoing web development and support. We integrated the Qi collections management and Raiser’s Edge constituent relationship management systems into the Museum’s WordPress-based website. Additionally, we developed the Akron Art Mail multiformat publication using Quire. Read more
Raul Rene Gonzalez at Spellerberg Projects in Harper’s
Spellerberg Projects in print! We are mentioned in the December 2022 of Harper’s in relation to a piece by Raul Rene Gonzalez, whose show opens in February.
Alex Renbarger Appreciation Post
Sending appreciation and well-wishes to our outgoing gallery coordinator Alex Renbarger as she heads to Nebraska to begin an MFA at University of Nebraska-Lincoln. The image on the right is a painting she made of the gallery.
When Doors Close, Where Do Audiences Go? Analyzing Museum Web Traffic During Crisis

I spoke with journalist Alexander Panetta of CBC News for a story on museums’ use of technology during the pandemic: Despite this historic opportunity for online learning, with hundreds of millions of people locked out of public spaces, [Spellerberg] says traffic to museum websites plummeted last year. Read more
From Physical to Digital: Creating ‘At Home’ Experiences and Virtual Programming

The pandemic of 2020 presented an unprecedented challenge for cultural institutions. We’ve been with with our clients every step of the way, creating projects that run the gamut of adaptations undertaken by the industry. We built “At Home” sections for the Andy Warhol Museum and the Akron Art Museum; we designed and developed virtual events for the Chinese American Museum, Los Angeles, and Pleasure Dome, Toronto; and we created a bring-your-own-device web app for the Hammer Museum. Read more
Museum Digital COVID-19 Research at MCN 2020 Virtual Conference

Since COVID-19 first hit, I have been conducting a cross-institutional research study about the effects of shelter-in-place on museum website visitation. Researcher Grace Poole and I have been working hard over the past several months to analyze the pandemic’s impact across the sector’s digital activity. Read more