The First Paragraph of a Cyborg Manifesto at Amateur Escapist

The First Paragraph of a Cyborg Manifesto is a self-directed web piece made of three elements: letterforms, colored shapes and code. The letterforms, in Arial, are derived from the eponymous first paragraph of Donna Haraway’s 1991 essay. Her work posits the image of the cyborg as an identity model unencumbered by gendered language’s historical baggage. Read more
Notes from The Museum Interface
The October 2014 issue of Art In America was filled with pleasant surprises (Harsh Patel, Fluxus, Richard Tuttle), but the core was a series of articles on museums’ relationship to graphic design and the web. I was impressed by how these pieces were able to capture some of the issues and discussions currently being engaged with on the ground. Read more
Websites for Artists Workshop 2014
Next month I’ll be teaching a “Websites for Artists” workshop at LIFT in Toronto. It’ll take place Monday, December 15 and Wednesday, December 17 2014, from 6 to 10 pm. From the programme: This two-evening workshop provides an overview of how to establish a web presence from the preparation of content to the creation of a website for their artistic medium. Read more
Website redesign for the Clyfford Still Museum

Featuring a bold, responsive design, the new website for the Clyfford Still Museum launched in October, 2014. This new site helps the museum position itself as a destination, a site of pilgrimage for art lovers interested in the life and work of master abstract expressionist painter Clyfford Still. Read more
Website usability testing for the Clyfford Still Museum
This post is based on a report produced for Spellerberg Associates by Amanda Moon and Marian Oman. Their research was conducted at the School of Information at the University of Texas at Austin as part of a usability course taught by Randolph Bias. Read more
Conference microsite and archive for the Santa Cruz MAH’s Museum Camp

Museum Camp is an annual conference produced by the Santa Cruz Museum of Art & History. The format is similar to a hack-a-thon: Participants have 72 hours to work on a project consistent with a theme. This year’s theme was “Social Impact Assessment” and involved conducting research projects based on different locations around Santa Cruz. Read more
Migrating the Museum of Contemporary Art Chicago Exhibitions Website to WordPress

Working with the Museum of Contemporary Art Chicago, we recently completed a redesign of the Exhibitions area of the Museum’s website. The project was a collaboration between Spellerberg Associates and staff at the MCA. On the front-end, we implemented a mobile-responsive design reflecting a contemporary interpretation of the Museum’s established visual identity. Read more
Understanding Museum Website Visitor Motivation using Google Analytics
Google Analytics is a powerful tool for understanding traffic to a website. The standard site statistics, however, don’t always tell the full story. For instance, interpreting the duration of an average site visit is highly speculative. It is typically thought that the longer a visitor spends on the site the better, and that shorter interactions are less successful. But this is not necessarily the case…
Website development for Photographer Nicholas Calcott

Nicholas Calcott was born in 1983 in Midland, MI. He currently lives and works in New York, NY. Visit website. Designed by Everything Type Company. Developed by Marty Spellerberg / Spellerberg Associates.
Website for the Santa Cruz MAH’s Pop Up Museum

A Pop Up Museum is a of temporary exhibit created by the people who show up to participate. It works by choosing a theme and venue and then inviting people to bring an object on-topic to share. The Santa Cruz Museum of Art & History hosts Pop Up Museums throughout Santa Cruz County in partnership with community organizations, businesses, and schools. Read more
Website development for the Heckscher Foundation for Children

In 2014, The Heckscher Foundation for Children celebrated over ninety-three years of support to hundreds of organizations and programs, serving needy children and youth. Visit website. Designed by Everything Type Company. Developed by Marty Spellerberg / Spellerberg Associates.
Website development for T.W. Ryan Architecture

Prior to founding TW Ryan Architecture in 2013, Thomas W. Ryan was a designer at Richard Meier & Partners and an associate at Christoff : Finio Architecture in New York. Visit website. Designed by Everything Type Company. Developed by Marty Spellerberg / Spellerberg Associates. Read more